SERP API 101: A Complete Look Into SERP


Google has now become an integral part of our everyday life. We use it in our quest for information. But for SEO professionals, the search results are their livelihood. They must stay up to date with the changing algorithm and results to keep their client satisfied. The task is easier said than done.

Google changes its algorithm way too often for even the most seasoned professionals to keep up with. So it becomes necessary to use search engine results monitoring tools like SERP API. Here’s a complete guide to inform you of how SERP API works and how it can help SEO professionals and marketing managers.

What is SERP API?

SERP API is an API or Application Programming Interface that allows you to track search results for specific keywords. The tool is offered by Whatsmyserp, which is a free Google SERP and Rank Checker. You can use it to instantly check results for particular search terms. There were digital marketing firms or an SEO company that can help you more with this.

So who do we need an API in the first place?

An API allows software programs and applications to talk to each other. So if you’re using marketing automation software, that software can communicate with the Whatsmyserp database and request the search results.

This cuts down the time significantly and automates the entire process. Another reason why you should be using a tool like Whatsmyserp is because of the ever-changing nature of Google.

It’s worth noting that the search engine modifies its algorithm more than a thousand times per year.  This means the search results change more than a thousand times per year.

But even more critical is the fact that Google is focused on personalization. Therefore, it shows different results to different users. A searcher in Seattle will see a different result than a searcher in Texas for the same keyword.

Needless to say, it’s nearly impossible to track results for every different location manually. But with  SERP API, it’s just a matter of sending a request with the required location matter.

What Can I Track Using SERP API?

You can track a variety of search results when you use the SERP API. As you might know, Google shows different types of results for every search. This includes web pages, business listings, paid listings, images, PDF documents, among others. All of these results do not stay constant. Google changes them too.

To automatically track all of these things, you’d need a tool like SERP API. Below is the list of things you can track with the SERP API tool.

Organic Search Results

The most common type of results you’re going to find in Google is organic results. These results are optimized for particular search terms, and that’s why they show up for those search terms.

Google looks at more than 200 ranking factors when deciding the hierarchy of search results. The factors can be divided into on-page and off-page factors.

You can get a complete list of organic search results with the SERP API.

Search Query Autocomplete

Google will suggest keywords and terms as you type in your search query. These are known as autocomplete keywords.  These keywords are crucial for SEO purposes. Whatsmyserp tracks these keywords for all search terms. You can access these data with the SERP API.

Image Search Results

Google will show you relevant images for most search terms on the results page. These keep changing, too, as it scrapes more and more relevant images from the internet.

You can use the SERP API tool to get the most updated image results for a particular search term. It will return the link, thumbnail, title, and source of the image.

Reverse Image Search Results

Google also allows you to perform searches with images instead of text. You can upload an image and ask Google to find relevant images. This is known as Reverse Image Search.

You can track these image results using the API tool. For every request, you’ll get the page link, displayed image link, position, thumbnail, among other details.

News Search Results

You can find the latest news articles on Google. And Whatsmyserp collects the most updated news results for specific keywords. You can get the most updated news articles automatically with the API.

Jobs Search Results

Google also displays the job results if it finds postings for job-specific keywords. These keywords include physician hiring, clerk vacancy, interns in Washington, and terms along those lines. The results are time-constrained, and they’re removed once the job expires or is taken down. You can access the job search results automatically with the API.

Shopping Search Results

Google is now showing shopping results directly on the search result page. These are product-specific ads that intend to provide more information about the product to the user.

Unlike organic results and other types of results, these do not follow the SEO factors. These are paid results that advertisers pay for placement. If you’re an AdWords expert, you can automatically get shopping search results using the SERP API tool.

Maps Search Results

You can perform searches on Google maps and see all the listings available. With the SERP API tool, you can get the information automatically.

To Sum up

As Google evolves and changes, it will perhaps add more types of search results. Industry experts predict them to be voice and VR results. To get the most out of your search engine marketing efforts, you must keep up with these changes.  SERP scraper API is an excellent tool for SEO professionals and managers to get the most updated search results. The best part is you can get started for free.