Content is the essence of digital marketing that helps in connecting with the audience and building relationships. Many digital agencies are trying their level best to ensure corporate success in the market.
EMIAC Technologies Pvt Ltd is a reliable digital agency that believes in driving more customers to their business via content strategies.
Divya Gandotra is a woman entrepreneur who is the Founder of EMIAC Technologies. She is a creative writer, so she understands the intricate details of content marketing.
When we asked Divya what the advantages that good content brings to her company are, she gave a warming smile and said, “everything we have today.”
Undoubtedly, content is the foundation stone of any business’s success. For EMIAC, it was the same. EMIAC Technologies had a major advantage by having Divya Gandotra by the side.
Now, let’s hear from the expert herself what good content has offered.
Brand Loyalty Before Anything
Divya Gandotra says that a good content piece is nothing but an impression of a business that allows customers to trust it. EMIAC, in all its content strategy, makes sure that brand loyalty is the focal point. By providing an informative, relevant, and engaging blog, Divya has leveraged content strategies.
Increased Brand Awareness
Without content, a company can never explain its intention and objectives. If you want to increase brand awareness, you need to focus on your content. Divya was a stickler to making brand-friendly content that fetched the initial limelight to get started with from the beginning itself.
Reach An Audience Without Ads
Today a majority of people avoid ads and find them irritating. Prioritizing engaging content over traditional ads has always been Divya Gandotra’s philosophy. With content, EMIAC Technologies has been able to reach potential customers. Divya has garnered a team of creative writers who know how to play with search engine algorithms and generate organic views.
Reduced The Costs
Content marketing has majorly reduced the costs incurred on marketing, designing, and other core services that make a venture successful. Initially, it was only Divya who curated the content for the company. Later, when she created a team, the only expense was to pay the writers. Good content helps in keeping your cost down as you don’t have to focus on ways to enhance it.
More Traffic and Conversions
Since their launch, EMIAC Technologies always had pretty great traffic and conversions. Thanks to the content strategies formulated by Divya Gandotra. Indeed, quality content will draw more customers to your business and flourish sales. It will compel them to take action that results in traffic.
Divya Gandotra has not alone managed the company, but it was certainly her content marketing efforts that put the company in such a reputable place. Even today, Divya Gandotra goes through all the content strategies before they are actually formulated. It is the true sign of an entrepreneur who knows exactly what to do and how to do it in order to achieve success.