Today, social media platforms are the most influential element for businesses, professionals, and even individuals to signify their presence online. Over 3.6 billion people worldwide use social media for many different purposes. Whether it’s for building an audience or connecting with old friends, they recognize how life-changing the platform is.
Speaking about social media, its content is definitely unique and way different than its predecessor. In the past, text-based content was highly preferred because, at that time, social channels were limited to posting visual things. Now, you can’t even spell out social media without talking about funny images, product videos, or awkward GIFs.
Visual content has changed the way people consume information online. With social media platforms keeping to soar and growing in number, you may wonder where to post video content where you can get more viewers.
Here are some best social platforms to host your social media videos.
YouTube is the second-larges website and the most popular video-sharing platform in the world. When people talk about videos, YouTube is the go-to channel to visit. That’s why it’s the most preferred channel to watch video content on the internet.
You can upload any type of video on YouTube, including live videos, video podcasts, and even your own personal videos. The latter is often referred to as vlogs, which have their own viewer markets.
Facebook is the largest social media platform in the world, with the most active users every month. Facebook has been around for a long time and has recently announced that it will add more content marketing trends, including videos, to keep its users engaged.
Video content on Facebook is mostly about motivation, education, and tips that connect with a general audience. Make sure to create likewise content if you want to post videos on this platform.
Instagram is a photo and video-sharing social media platform that allows you to instantly share your pictures or short video clips with other users worldwide. As an image-based social media site, Instagram is an excellent place to promote your brand through visual content.
Use Instagram Reels or IGTV if you want to post videos of your own. You can reach a bigger audience through these features.
Twitter is one of the best platforms for live broadcasting since it allows you to share your thoughts in real-time with others instantly via text or images. This micro-blogging platform has been on top of social networks for years. It continues to grow in popularity among people all over the globe.
Twitter is a good place to post videos and text related to your brand. That’s why many brands use Twitter as their public relation (PR) and media representation because they can connect with customers more personally.
TikTok is a video-sharing social media platform that allows users to publish vertical short video clips. TikTok is perfect for promoting your brand as it allows you to share generic content with others on a one-on-one basis instantly from anywhere in the world.
Moreover, this platform is highly popular among young generations. So, if you want to tap on a different audience and connect with them, use TikTok marketing instead.
LinkedIn is a professional social media platform that allows you to network with other professionals in your industry. Obviously, LinkedIn is a great place to promote your brand as it allows you to easily post text updates regarding your brand and share videos and images related to your business.
Reddit is an online community where people can post content, news articles, or links that are relevant to the subreddit (topic) they choose. This social media platform allows users to vote on which links are the best so that only the most interesting topics make it to the front page of the website.
This site is perfect for promoting your brand as it allows you to share content with others who may be interested in what you have to say about a topic relevant to your business.
Social media is a great way to promote your brand. But, there are many channels you can consider to publish your videos. If you want to appeal to younger generations, you can use TikTok, Instagram, and YouTube platforms.
On the other hand, if you want to connect more professionally with the older generation, use LinkedIn or Facebook as they use these platforms more.