Top 5 Social Media You Should Target For Your Business

Top 5 Social Media

Today, there are several social networking platforms available for marketers to use, but not all platforms will help you in the same way. What’s the point of marketing on a platform where your ideal target audience is not hanging out? There are various factors, such as audience, brands, and even industry, that influence the network you are opting to use!

Finding out which platforms can work the best for your business can prove to be ideal for your career. In fact, you can always download social media managing software from RARBG for free because you will need them! Now, let’s check out the top five social media platforms perfect for your business! 

Keep reading to find out more. 

Top 5 Social Media You Should Target For Your Business:

A clothing store’s social media marketing strategy, for instance, is more likely to use specific platforms that are entirely different from what might work for a dental service business. It’s about what kind of business you are promoting – is it product-based or service based? Who is your target audience, and where are they spending time?

So without wasting any more time, check out the top social media platforms best known for promoting your business!

1. LinkedIn:

Number of Monthly Users: 310+ million.

Demographics: All genders between the ages of 25 and 64.




When it comes to professional networking, there’s no platform that can beat LinkedIn. It happens to be a thriving professional community, much more formal compared to other social networking platforms. 

sers on the platform engage well with B2B content. It is an excellent choice for personal branding, but if you are a service-based business seeking clients, then LinkedIn also happens to be your best choice! 

2. Instagram:

Number of Monthly Users: 1+ billion.

Demographics: All genders between the ages of 18 and 64.




As one of the youngest social networking platforms in the world, Instagram has proven to be unstoppable in terms of growth and updates! The majority of users on the platform happen to be below 25+, making Instagram perfect for businesses targeting a hip, young demographic. 

From small videos and photos to integration with other social media platforms, you can do it all on Instagram. The platform does have a larger following in urban regions – so even location can play a part in selecting which platforms will do the best for your business. You are just required to be authentic on Instagram.

3. Facebook:

Number of Monthly Users: 2.89 billion.

Demographics: All genders between the ages of 18 and 65 or more.




There’s no denying that Facebook happens to be one of the most popular social networking platforms in the world, with 2.89 billion monthly users. Your target audience is definitely on Facebook – everyone is on Facebook, technically! Since almost everyone out there is on the platform, it is only normal to develop a business presence similarly. 

Facebook provides you with an opportunity to convert your audience base into an actual community. From sharing behind-the-scenes content and new offers to upload photos from events, Facebook is your go-to platform! 

4. Twitter:

Number of Monthly Users: 4.48 billion.

Demographics: All genders between the ages of 18 and 49.




The whole point of social media is to create a community with a solid purpose. If you think about it, you will notice how Twitter brings to its audience new content and a steady stream of information from all over the digital world. With thousands of engaged users daily, Twitter happens to be a hub where all the big brands interact with their customer base.

From Netflix to Nike, you name it – all of them are on Twitter with top-notch customer support teams. Yes, Facebook perhaps has a broader audience, but Twitter is more engaging than any platform worldwide. 

5. Pinterest:

Number of Monthly Users: 450+ million.

Demographics: All genders between the ages of 18 and 64 or more.




The effect of Pinterest has been slow, but it’s been long coming when you think about it. For years we have been using the platform for inspiration – only recently have people started using the platform for marketing, and boy, was that a good decision? Yes, it was a great decision! 

If your business depends on a visually appealing approach on social media platforms, then you must consider both Instagram and Pinterest seriously. After all, you want your audience to ‘pin’ your content! 

Wrapping Up:

Social media is a thriving industry, and if your business is not on any such platform, it’s time you consider doing so! The last few years have proven to be booming for social media platforms – if you are not on them, then what are you waiting for? Tell us your thoughts on social media marketing, and share your experiences in case you have any in the comments section below!