To err is human, nobody is perfect, and everyone is bound to make some mistakes sometimes, it happens in one’s personal life, and unfortunately, even in business. The problem these days is that in the fast paced world of digital marketing even a small mistake can prove to be highly costly! Any oversights in your digital marketing strategy might prove detrimental for your business.
One of the best ways to avoid making mistakes in your important digital marketing campaigns is to speak to an SEO agency in Ireland in order to get top notch professional advice that can prevent the worst from ever happening! meanwhile, let’s examine three of the most common digital marketing mistakes you must seek to avoid!
Not Providing Mobile Optimisation – Perhaps you have noticed that these days anyone and everyone is carrying around a mobile device, they have now risen to be the dominant digital platform that consumers use, claiming at least 65% of all time spent on digital media, and that number is only growing! If your online marketing content isn’t optimised for mobile devices you are losing out big time, it’s that simple!
Expecting Immediate Results – Patience is a virtue, but we have grown a bit spoiled by the ease of access we now enjoy in today’s digital age. If you want info on something you can get it in seconds! Because of this we also expect our digital marketing campaigns to be an immediate success and feel panicky when the results don’t come in as fast as we are hoping they will. You have to realize that you are still selling to human beings behind the screen, and they take their sweet time about things. So, just relax, you have built it, they will come!
Not Enough Video – Everywhere you look online you see video these days. Why? Because it sells like crazy! Having video on your landing page increases your conversion rate up to 80%! Video lends your site credibility instantly, it has the same power television used to have, “As seen on TV!” All you must do is put up a simple, eye-catching video that shows off your goods and services! Here’s a pro tip: Hire a pro to make it for you, it’s a worthwhile investment!
We hope this inspires your digital marketing campaigns to greatness, putting a lot of care and thought into the process is never a mistake!
