How to Create A Profitable Podcast


If you have an inquiring mind and good diction, then creating a podcast can be a very successful move on your part. The podcast looks like a radio show, but it’s not a live broadcast, and you can record new releases at a convenient time for you, and people will listen to them when there is a free minute or there will be an appropriate mood. Podcasts do not have an established program release schedule, but unlike a professional radio studio, equipment for creating audio clips will be inexpensive. All you need is, by and large, the theme of your show and some good ideas.

Let’s answer honestly the question, what do we dislike about traditional radio? Yes, the same thing as on television – an abundance of advertising. Podcasts are a bit better. And although advertising there may also be, it is not so annoying, and user confidence in it is much higher.

There are six reasons why you should pay attention to podcasting

  1. Organization of work does not take much time.
  2. Podcasts are perfect for storytelling.
  3. They are very convenient for listening (on average, one issue lasts 15-30 minutes).
  4. You can establish yourself as an expert in the industry.
  5. You can track the number of listeners, and they will be constant since podcasts are usually subscribed.
  6. You will be able to reach a new target audience.

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How to set up a podcast

There are three phases to creating a podcast.

First stage. Show format.

Before deciding on the format of your show, answer the key questions:

Do you want to show once a week? Every week? Monthly? Do not try to make daily releases if you do not have a clearly defined plan and it is difficult with free time. Once a week or even twice a month to start is more than enough.

Will you have guests on the podcast? It would be nice to have. Make a plan and broadcast announcements. Use the slightest opportunity to use your connections to promote your business.

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What is your specific selling proposition? Well, or at least the catchy motto of the company.

Second phase. Studio setting

You don’t need to be an oligarch or take a loan from a bank to purchase equipment to service a podcast. You will need:

  • High-quality microphone.
  • A pop filter that goes over the microphone to eliminate unnecessary noise, as well as protect the microphone from dust, saliva or lipstick (quite decent can be purchased for $ 20).
  • Stand (stand) for the microphone so that it is convenient to install at the desired distance.
  • Headphones of a closed type (“droplets” or of a traditional form, the latter being more preferable from hygiene).

The third stage. Launch.

First of all, you need to find the time to record your program. If you intend to have a conversation with a guest, arrange a meeting (it is not necessary to prepare the guest in advance at all, questions to him maybe inconsistent and completely unexpected). You may also need to take care of variancetv error while using this plugin.

Prepare yourself and your space. Put a closer computer for possible clarification of some details on the Internet, but the cat out of the room, close the cabinet door tightly, turn off the phone and eliminate possible noise sources (turn off instant messengers, camera, air conditioning). And most importantly, relax. This is your first experience, which means there will be mistakes. Just try to have fun.

Prepare the guest. Tell us how to handle the microphone better, create comfortable conditions for him, promise at the end to allocate time for him to be able to advertise his product or website (let him refrain from this in the middle of the conversation).

In the end, thank the participant and the listeners.

Hooray! You did it!


It’s not enough to record a program, you still need to put it on the network. The best way is to use one of the existing platforms that specialize specifically in podcast publications (like YouTube specializes in the video). If you have your website, you can associate it with your podcast (if their subject matter is at least approximately the same). So you will unite users and, possibly, increase indicators of both projects.


Once you have a sufficient number of regular listeners, you can:

  • Find a sponsor
  • Take money for an interview with the interlocutor
  • Sell ​​ads
  • Sell ​​directly from the podcast (call to action at the end of the program)
  • Sell ​​leads (first, you offer students in exchange for contact information to get something for free, then use these contacts for sales or sell the contacts themselves).

Each of the methods has its advantages and disadvantages. Think about this before you start developing a podcast development strategy.

Once the telegraph conquered the world. Then there was the telephone and the Internet. Then social networks. Who said a podcast isn’t the same breakthrough?! To take full advantage of the technologies that work at the moment of history.