Trade shows are an ideal platform to provide demos of your products. Businesses that include a practical demonstration attract more attention and receive a positive ROI. In fact, 92% of visitors agreed that the reason they visit exhibitions is to see demonstrations. With so many advantages, you must learn the skill of demonstration.
That being said, it is important to learn how a good demo is done. A good product demo certainly grabs your audience’s attention. When you show the features and capabilities, your audience will get excited. If you are successful, you will convert many prospects into leads. To create the best corner trade show displays, visit Expo Marketing today.
Tips for the best product demos at trade shows
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Focus on the benefits of the customer.
Rather than emphasizing the features of the demo products, focus on what benefits they can provide to the customers. Do not simply list the features. Clarify what the product is aiming to solve instead. It is important that the product actually benefits the customer. The features will have no value if it does not aim to solve the customer’s problem.
Keep them short.
Your booth is not the only halting station for the customers. They need to visit the others as well before their day is done. If you want to leave a good impression and grab their attention, keep the demos to the point and short. It is recommended to keep it not more than 5 minutes. Include the basics, like how the product works and what purpose it serves.
Address your audience’s pain points.
Addressing your audience’s pain points is an effective and easy way to ensure you focus on the right product benefits. The next thing you do is tell the audience how these products can enhance their life by addressing the pain points. Common types of pain points include productivity, process, support, and financial.
Make it interactive.
Make sure to interact with the audience. Interacting leaves a powerful impact and makes your demo more relatable and authentic. You can easily achieve this by involving the audience with a live demo of the product and getting their feedback on the specific pain points.
Reward your viewers.
Reward your viewers who sit through the entire product demo, even if it is a short one. Be ready with a freebie, or greet them with some sort of refreshment after the show. You can also provide them with a discount code or promo.
