A considerable percentage of consumers around the globe usually shop for different products online since it is convenient. The competition in the e-commerce sector is currently stiff, and each firm has to deploy specific strategies to have a competitive edge. It is imperative to be knowledgeable about the expectations of each consumer. Also, each business should learn about the features that matter more to the consumers as they access the e-commerce store.
Below are the features that consumers look for as they access the e-commerce store:
Is there a Product Description that is Well-Detailed?
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Regardless of whether you sell quality products, the consumers will not be knowledgeable about such unless there is a proper product description. Most e-commerce stores usually ignore this feature, yet it is among the most important ones. For instance, if the consumers are purchasing laptops, they should learn more about each type’s specifications. The main details people are interested in learning about include RAM, ROM, and processor type. For such details, you should opt for bullet points since they’re concise, transparent, and the prospective consumers will read through quickly, and they’re also informative.
Demo Videos
Currently, the photos of the images being sold aren’t enough. The consumers are interested in a 3D experience, and if you own an e-commerce store, you should ensure that there are product videos. Such videos ensure the consumers will familiarize themselves with the products being sold. Some surveys have been conducted, and most consumers have claimed the demo videos boost the confidence they have in the products being sold. In this case, we can note that the demo videos will help to boost your sales.
An About Us Page that is Informative and Engaging
If your online store is not as popular, the consumers will doubt your credibility. The About Us Page will help resolve some of these issues, and prospective clients will trust the products and services you’re offering. You should ensure there is some history about your business. It is advisable to ensure that everything is not too formal; however, you should maintain professionalism.
Mobile Responsiveness
Mobile responsiveness is an important feature. Currently, a considerable number of people access the internet through their smartphones. As a result, you should ensure that your e-commerce store site is mobile responsive such that the consumers can access everything easily, including payment options, videos, and pictures.
Is There a Tracking Option for Orders?
The tracking option allows the consumers to determine the time the products they have ordered will arrive. For the consumers paying cash, such a feature comes in handy. Also, the consumers will be more confident in your brand. With the tracking option like a proof of delivery app, you won’t be pressured to answer inquiries via phone calls or e-mails.
Good Quality Images with a Zoom Option
Consumers need to see the products they’re purchasing. Ensure the images posted on the e-commerce store are clear and not blurred. Also, the consumers should be able to zoom in. For each product, ensure there are at least three images such that the products can be seen from different angles. It is also important to ensure there are thumbnails since they make it easy to navigate from one product to the next.
Review Box
The consumers will peruse through reviews to learn more about the products being offered. The review box allows consumers to comment. If there are positive reviews, your client base will grow. The reviews being posted should also be trustworthy and not doctored in any way.
If you already have an e-commerce store or you’re planning to set up one, you should ensure each of these features is present.
