An event that is successful is one that provides memorable and unique experiences for the attendees. The speaker should provide the attendees with important information, and actionable tools.
Having the right conference speaker talk at your event is crucial for the success of that event. The event could be for internal delegates or external delegates. It could be any format; a workshop, a panel, a kick-off or virtual get together. You could also be hosting an exhibition or a conference. Irrespective of the kind of event you’re hosting, speakers from the Speaker Agency can help you turn your events into a success.
From public speaking to event hosting, our professional speakers have the presentation skills needed to turn your event into a success. Contact Speaker Agency during your event planning phase, and we can help you with the speaker selection process. But what should you know about speaker selection? Here are five tips that can help you choose the best speaker for your event.
1. Clarify Event Objectives
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Sometimes, clients might provide you with the name of the presenter they want at your event. If you carefully think about the aims and objectives of the event in question, sometimes you may find that the speaker being promoted isn’t right for the event. You should note down what you expect the speaker to achieve from the event. This helps you understand what you’re looking for, from a speaker.
The speaker you choose should be capable of delivering the goals you’ve set for your event. First, identify what the key performance indicators are, for the event. Then, think about who the right speaker might be for the event. The Speaker bureau service can help you with this, and can recommend top public speakers for your event. As an event organizer, you should ensure that you choose the best speaker for your event, and not just the most popular speaker.
2. Extracting Value from the Speaker
Through your event, you should aim to provide value to the attendees. For this, your work begins as you build your event schedule. Think about what you want the speaker, even the keynote speakers, to bring to the event. How can they provide value to the attendants? Can they provide additional value as well?
An example of this would be asking the speaker opening your event to stay till the event ends, or till a short time after their talk. They might be able to help set up a lunch or networking break with the attendants of the talk. This is especially useful for company employees as well as VIP delegates. Since this networking event will be an informal one, the attendants will really be able to learn from the expertise of the speaker.
You will also need to market your event, using the speaker. If they have just released a new book, you could perhaps start a book signing for the attendants.
3. Marketing Awareness and Building Buzz for the Event
When you’re hiring a professional speaker, you can make use of Speaker Agency services. Finding the right Speaker for your event isn’t always easy, but with the Speaker bureau services, you can make this easy for you. You’ll also learn how to build buzz for your event as well.
When you’re creating buzz for the event, you can use the expertise of the speaker during marketing. Isolate how the attendants can benefit from attending the talk of your chosen speaker. Take advantage of the expertise of the speaker you’ve chosen, to attract attendants likely to be interested in what they have to say.
You’ll also need to be open with your chosen speaker about what you expect them to do. This can better help them in using their expertise to help you reach your goals.
4. Create Opportunities for the Speaker to Deliver
People do their best when they find themselves in an environment that allows them to excel. The best keynote speakers from Speaker Agency have years of experience with helping event organizers reach their goals. They also know what they need to do in order to succeed.
Consider creating opportunities that allow the speakers at your event to put their best feet forward. Have a briefing call with them, where you discuss various objectives of the event, what your goals are, what you’re trying to achieve, and more. Give them a profile of the attendees. This will help them create content that’s better suited for the attendees.
5. After the Event
You’ll also need to think about meeting your objectives, at the end of the event. Think about what your attendants will be thinking, once the speaker is done with their talk. What do you want the attendants to leave thinking?
Ideally, they should have a clear road map on what they can do to achieve their own goals. They could learn how to think differently or how they can improve their company, or even communication strategies.
Create a follow up marketing strategy, which can help you to learn more about what the attendants think after the talk is over. A good speaker is someone who is still memorable for the attendants, even after the talk has ended. Aside from being good at public speaking, they should also have good presentation skills, and should be capable of working as keynote speakers. The professional speakers from Speaker Agency meet all the criteria mentioned here, and more.
Conclusion
If you want to learn more about event planning and speaker selection, or want expert advice on speaker selection, then go to the Speaker Agency blog. Speaker Agency services guides you through the whole process of selecting the right speaker for your event.
To choose the right speaker for your event, you’ll need to list down what you want to achieve through the talk. Think about how you can market the speaker, as well as what value they bring to your event.
If you have questions on booking a speaker for your event, then get in touch with Speaker Agency today.
