There has never been a more exciting time to work in the charity sector, with new technologies and innovations helping this industry bounce back from the effects of the pandemic.
From the use of artificial intelligence to the emergence of blockchain to the rise in digital learning, read on to discover the five top tech trends for the charity sector in 2024.
1. Artificial intelligence
Artificial intelligence is being used in nearly all industries to help cut costs and improve services. However, in the charity sector, it is proving to be even more effective.
Automation has been used for a while now by charities to carry out administrative tasks and cut costs, but it can now also be used to carry out more complex jobs.
Chatbots, in particular, provide charities with a simple and cost-effective way to respond to supporters around the clock and can make the process of making a charitable donation much easier.
2. Blockchain
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The use of blockchain became increasingly widespread in the charity sector in 2023 and is set to be even more prevalent in 2024 and beyond.
Providing full transparency, this technology can be used by supporters to monitor how their donations are being used and to track how money is being spent by their chosen charity.
Helping to build trust between the charity sector and consumers, blockchain can help charities increase donations as people can visibly see what they are doing with their money.
3. Cybersecurity
Even with blockchain technology, there is still a growing concern in the public about cyber threats and the possibility of their personal information and/or donations being stolen.
Therefore, in 2024, you can expect to see non-profit organizations investing more in cybersecurity, with many hiring third-party firms to carry out cyber risk assessments and create cybersecurity strategies.
4. Digital learning
Digital learning will become more commonplace in the charity sector in 2024, with charities embracing this fast and effective way to train their employees.
Many charities use a combination of in-house training and digital learning to allow their staff members to continue to learn from home or when out of the office.
You can expect to see the use of customer portals, digital assistants, and more in 2024 and beyond.
5. Voice search
An estimated 123.5 million people started to use voice search in 2022, and this is only expected to rise in the next five years as searchers look for quicker and more convenient ways to obtain information.
That being said, the charity sector has yet to jump on this tech in the same way that other sectors have. However, this means that there is a huge opportunity for charities to utilize voice search in 2024 and make giving donations even easier.
Takeaway
The year 2024 is set to be an exciting time for the charity sector, with an abundance of new technologies for charities to use to their advantage.
From AI to blockchain, voice search to digital learning, donating to your preferred charity just got a lot easier!
